- Hey, I'm David, I build killer sales funnels.
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A designer who cares about conversions?
Good heavens, who heard of such a thing?!? I love the branding, the color and layout work, but I care even more about how my designs perform.
So I have one question for you:
Are your funnels fueling the growth of your business? Or…
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Are you driving traffic into a bridge fire?
It happens all of the time, in sales funnels and here in São Paulo 😉
I love helping my clients sniff out the embers before they become a flame.
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Sometimes we need an outsider’s help.
When you’re entrenched in your business, it can be hard to see the forest for the trees. And it sucks when you have to hire 3 different people to get the job done, doesn’t it?
Good news. I help with marketing, design and execution by: 1. helping you quickly diagnose marketing message problems 2. designing pages and 3. building out your funnel, so we can then split test and troubleshoot!
I always start with 6 key questions that reveal the hidden desires of your prospects, and the emotional triggers that compel them to buy.
Even if we don’t work together, answering these six questions when developing your marketing message will be tremendously valuable!
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Grow your business with truly done for you direct response marketing, sales funnels, and digital management.
What transformation does your product or service deliver?
What promise are you making to prospects?
How much exposure have they had to similar promises?
What makes your promise unique and emotionally compelling?
What must your prospects believe in order to purchase your product or service?
What kind of irresistible offer are you making to your prospect?
We’re trusted by brands all over the world
As a designer I hate to admit it, but your problem isn’t design.
A highly effective marketing message is built around the answers to these six questions.
We all have seen ugly sales pages that sell. It still happens – even in 2021! Why? These marketers have created a compelling, believable promise that taps into their prospects deep desire for transformation. It’s this desire for transformation that undergirds our buying decisions.
You may be thinking “I already know these answers.” or “My messaging is solid it’s the design that needs work.” Both may be true! It’s also true you’re on my page right now. 😉 And that’s no coincidence. Something isn’t working, and that’s ok because we’re gonna fix it!
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Message opened
18:09 PM
Link clicked
18:12 PM
My priority is to work with you through the 6 question exercise so we can build a funnel you’ll brag about at your next mastermind group!
The 5 Funnel Busters
The reason I always start with the 6 question discovery phase is it helps us identify the 5 biggest funnel busters, and revise your messaging before design begins!
Weak promise
Or too many promises or a promise they’ve already heard.
Who Cares Benefits
Lack of dimension & emotional triggers in describing your benefits.
No Before/After Transformation
No illustration of the prospects journey to their desired after state.
Lack of Building Curiosity
Not enough creativity in presenting your offer in unexpected ways.
Sub-par Offer
Doesn’t invoke a sense of irresistibility. Leaves the prospect doubting value.
I wanna take a quick pause here and let you know – I (David) am writing all of the copy you’re reading right now. I am not a “copywriter”. I don’t need to be. I just need to know YOU, my prospective client!
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I wanna take a quick pause here and let you know – I (David) am writing all of the copy you’re reading right now. I am not a “copywriter”. I don’t need to be. I just need to know YOU, my prospective client!
Here’s the process…
Yea I said process. I’m not going to blow sunshine up your butt. 🙂 Answering these questions thoughtfully takes a little time. The good news is once you do, it becomes a solid foundation to springboard the rest of your marketing.
The 6 Questions
This is where we get on a call or Zoom and talk through the six questions. We’ll talk through your past test results, data, ads etc. and brainstorm ideas to develop a marketing message that connects with your prospects on that deep, emotional level.
Deliverables
Giant Google doc filled with notes
Write & Design
Next we review the brainstorming notes from Phase 1 and get down to writing some copy and then developing design and layout elements to assist that messaging.
Deliverables
Offer
Big Idea
Lead
Marketing Argument
Launch & Test
Next we thoroughly test everything that’s been built. Muy importante! Then we decide upon a testing sequence and schedule to identify where we can optimize for conversions!
Deliverables
Testing sequence & schedule
Landing pages & Sales funnel
Email triggers
Checkout
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And finally, some proof…
I make every effort to work with my clients until we get the result we’re after. That’s how I maintain great client relationships that last over many years.
He is clearly an expert in his field and not only delivered great performing pages he also taught me a lot about the considerations that go specifically into landing pages.
I’ve had the amazing opportunity to work with David on many digital campaign landing pages. He is clearly an expert in his field and not only delivered great performing pages he also taught me a lot about the considerations that go specifically into landing pages. He was reliable, proactive, clear and a treat to work with. I highly recommend him to anyone who need well designed, well thought through campaign landing pages.
When you hear the thought process behind Jen's page designs, your mind will open to a whole new way of approaching conversion centered design.
Jen Gordon is a true rarity. Not only is her design beautifully clean and top-notch, but the logic with which she approaches the design and layout is a work of art itself. She approaches each step of the process like an archaeologist, digging in to understand what does and does not work. When you hear the thought process behind Jen’s page designs, your mind will open to a whole new way of approaching conversion centered design.
David is an amazing designer who understands both the science and the art of what makes visitors convert.
Jen is an amazing designer who understands both the science and the art of what makes visitors convert. She’s thoughtful, articulate, and easy to work with. And did I mention she’s fast and flexible? I can’t recommend her enough.
He's a talented communicator, an outstanding designer, and an incredibly focused strategist. Her work is beautiful, and most importantly, it drives conversions.
Jen has an uncommon combination of gifts: She’s a talented communicator, an outstanding designer, and an incredibly focused strategist. Her work is beautiful, and most importantly, it drives conversions. Jen is data-driven to the core — if increasing sales or signups is a priority for you, she’s the designer (or expert consultant) you want on your next project.
David is one of the most passionate and talented designers that we have had the pleasure of working with. From fun entertainment sites to big business, Jen has the ability to create unique sites that stand out across the board.
Jen Gordon is one of the most passionate and talented designers that we have had the pleasure of working with. From fun entertainment sites to big business, Jen has the ability to create unique sites that stand out across the board.
David's creativity never takes a break, and when it's working for you you're going to be immensely happy with any project she touches.
Jen Gordon has such a unique design style that I can spot it now a mile away. And a knowing smile always follows. It’s just that good. Jen’s creativity never takes a break, and when it’s working for you you’re going to be immensely happy with any project she touches.
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